Bathroom brands need to enhance the compatibility between products and consumers
- Date：2023-08-23
- Read：1534
Generally speaking, there is a saying in the service industry that 'customers are God', and customers are the parents of the company's food and clothing. With the continuous development of the economy and the gradual deepening of the market economy, the competition in the market has become increasingly fierce, and the survival principle of survival of the fittest in the market has gradually deepened. The seller's market dominated by sellers is no longer there, and now it is a buyer's market dominated by consumers. Consumers are the market leaders and the fundamental driving force for the survival and development of enterprises.
Bathroom enterprises need to improve the compatibility between products and consumers
As an important component of the market, the bathroom market naturally belongs to the buyer's market, and the quality and reputation of products have become the key reasons for enterprises to open up the consumer market. Therefore, at this stage, bathroom enterprises also need to strengthen product quality issues, strengthen innovative design of products based on consumer needs, and strive to improve the compatibility between products and consumers.
The bathroom incorporates cultural and personalized attention in its design. The floor styles on the market are diverse and diverse, but it is rare to truly incorporate various cultural connotations as design concepts from the very beginning.
Bathroom design emphasizes cultural concepts, which may have been adopted in high-end bathrooms before. However, in the face of numerous low-end consumer groups, integrating culture into the entire product is also a great advantage, because with the improvement of economic level, people's understanding of the product has reached a new level.
Bathroom enterprises need to carry out new design in product functions
The development trend of the bathroom industry has prioritized user experience and product humanization. Enterprises should start from the application scenarios, user needs, and consumer usage habits of their products, conduct extensive and in-depth research on the existing bathroom categories in the market, and combine feedback from experienced customers to design new product functions.
The rise of new consumer groups born in the 1980s and 1990s has led to significant differences in their demand for products compared to their parents' generation. Sanitary enterprises can start from this aspect, and deeply discuss the views of these consumers on the appearance and performance of sanitary products. In this way, it will provide a broad Xintiandi for sanitary enterprises.
Environmental protection and energy-saving products have become the dominant voice of consumers, and environmental protection, energy conservation, and safety should also be noted in the bathroom industry. The severe environmental issues call for more responsible producers to take practical actions, and the actual needs of consumers will also have a significant impact on this industry. Whether the product has passed the certification of environmental and occupational health and safety systems, and whether it is gradually adopting environmentally friendly production processes, enterprises should increase efforts in environmental innovation.
Industry experts believe that in order for bathroom enterprises to achieve good development in the market, they must continuously meet the consumer needs of the market, continuously improve their products to attract consumers, gain consumer trust, and promote the long-term development of the enterprise.
(Article sourced from the internet, hacked or deleted)
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