The theme of this year's
bathroom market is still environmental
protection and innovation. Some people say it's difficult to
do business this year, while
others say it's a good opportunity for transformation and expansion.
Let's take a
look at the challenges facing the bathroom market:
1、 Energy saving and
emission
reduction is imminent
With the development of economy, health and environmental
protection has become the mainstream consumption trend. It becomes more suitable for the
development
trend of the market and popular in the world. Therefore, we should pay attention to
energy conservation
and environmental protection, improve water-saving technology, and make
bathroom products meet the needs
of all aspects. Good bathroom is not only for the convenience of
life, but also a way to enjoy life.
2、 Crack down on counterfeit goods and integrate the
market
"Shanzhai bathroom"
imitates the production process and shape of big
brands, but the actual quality is uneven. The raw
materials are poor and the production is
rough.
It is easy to damage the bathroom, and it will
fall off, bulge, deformation and
other problems, and the strength and moisture-proof performance will be
reduced in the use
process. The relevant departments should intensify the crackdown on fake and inferior
products.
3、 Improve service driven sales
The homogenization of the bathroom industry,
for
ordinary consumers, good service is an essential standard to distinguish between different
companies.
With the development of Internet, more and more enterprises pay attention to
service
to drive sales, so as to achieve better competitive effect. Smile and service are your
best signs.
4、 Attach importance to and develop e-commerce industry
Taobao,
Jingdong, Suning and
other major platforms are full of e-commerce, and the new rise of wechat apps
shows that the powerful
role of the Internet as a drain cannot be underestimated. E-commerce
consumption has gradually tended to
rational consumption. Consumers search for bathroom products
to meet their needs through the Internet, no
matter from the appearance, price, service, etc. As a
business, it can do a good job in online operation,
give full play to the role of the Internet as
a collection of customers, and simultaneously develop
channels online and offline to meet the
needs of customers.
5、 Personalized products enhance
attraction
With the
development of the times, the core of consumption has gradually changed from
60, 70 to 80, 90.
Consumers are becoming younger and more and more like diversified and personalized
products. And
pay attention to consumer experience. From brand, style and other considerations,
personalization
is also a demand point. If the demands of enterprises are personalized, we can weigh the
needs of
such consumers. Seize development opportunities.
6、 Use promotions to improve sales
Promotion is an excellent way to drive the development of the industry, but the
consumer's
consumption concept is becoming more and more mature. Traditional discount
promotion can not meet the
needs of consumers. According to the actual situation, according to the
needs of customers and the
market, formulate holiday promotions, such as the use of 315 promotion,
double 11 and other specific
festivals, carry out corresponding promotional activities, stimulate
consumers' desire to buy, and
attract consumers' attention.
7、 Smart bathroom
market
According to the data
released by China Household Appliances Association, by the
end of 2015, there were nearly 200 enterprises
engaged in the production and operation of smart
toilets. In 2015, the total output of smart toilets in
China was 3.4 million, up 35.5% from 2.45
million in 2014, of which 40% were exported and more than 2
million were sold domestically and in
circulation. The huge market potential is rapidly increasing the
output of intelligent bathroom.
The intelligent bathroom market is a market with both opportunities and
risks. Similarly, as in
the home appliance market many years ago, in addition to the first successful
trendsetter, the
winner is to master the core technology and walk steadily. If you are still addicted to
the
existing traditional market and do not follow the trend of the times, you are doomed to be eliminated
in this competition.
8、 Quality war
On May 16, 2016, the Beijing Consumer
Association
released a group of sampling data of smart bathroom products. 15% of the 20 brands of
smart toilet cover
samples sampled were unqualified. The results show that three samples have
serious potential safety
hazards, five samples do not use fire-retardant materials, three samples
have a large gap between the
input power and current indication and the actual measurement, and
two samples are missing.
Similar sampling results are not uncommon in the past year. The
unqualified items are small to the
lack of product identification, large to the unqualified
product grounding, the risk of leakage, or the
fire-retardant materials of the product are
unqualified, and there are hidden dangers of fire. The brands
involved in the disqualification are
not only the domestic first-line sanitary brands that are familiar
to us, but also the
international famous brands; the products sold in the physical stores under the
existing lines, as
well as the products sold through the e-commerce channels.
The huge market
potential of
intelligent bathroom makes numerous enterprises enter the market one after another. The
result of
everyone's entry is the frequent occurrence of quality problems. In this market war, those
who
make up the numbers will sooner or later die in the market. Only by mastering the core technology and
going steadily can we seize the opportunity and rise rapidly. In today's intelligent bathroom
industry, the battle is just beginning, and the industry is far from settled. It is not ruled out
that
more enterprises will participate in the hunt, and some people may be out halfway.
But the aim
of the fight is to provide consumers with the best experience, the best quality
and the best service. At
any time, there are both good and bad aspects of market development. It
depends on your attitude and way
to deal with it. You feel that development is difficult, and it
is difficult to succeed without saying
that it is inevitable to fail.If you think this is a big
opportunity, and self upgrading and improvement,
you will occupy the market first.
